GO-GET 2023
On May 17, 2023, Uber hosted its annual global consumer product event—showcasing key mobility and delivery innovations to consumers, press, and influencers.
Alexis led creative oversight and agency management (David Stark Design), producing a 200-person live event in NYC featuring 9 immersive product experiences and the global launch of Uber’s 13-minute product film.
Uber One x Van Leeuwen
Uber One and Van Leeuwen teamed up to release a limited edition, BBQ-inspired, ice cream. The objective of this co-marketing campaign was to drive sales and ultimately, Uber One memberships.
Production included design and production of ice cream truck, a launch event in the streets of NYC, as well as still & motion assets, used across digital and social channels.
Only On Uber—A Driver Event
In 2022, Uber hosted drivers, investors, analysts and press at multiple locations across the US, to help educate and differentiate Uber’s platform offerings from it’s competitor’s.
At the event, Uber pre-announced top new products and benefits for drivers that emphasized flexibility, earning potential, and recognition that they can only get on the Uber platform. Top drivers were awarded based on rider feedback and ratings, and Uber’s top executives- including their CEO- presented and allowed for Q&A.
Production included but not limited to: creation of video & motion assets for the live event, CRM/Email, social, driver vetting, award and swag fabrication, event management oversight, staffing, A/V, and run of show.
